The Brand Profile is where you can store your brand assets in one place. This makes it easy for your team to access your logos, brand fonts, colors and more, and helps ensure brand consistency across your marketing efforts.
Navigating to your Brand Profile
You can access your brand profile in one of two ways:
- Selecting it from the list of apps on your main Marketing 360 Dashboard.
- Clicking the dashboard drop down on your header and selecting Brand Profile.
You’ll land on the Assets page. We'll explain these fields in more detail below.
Brand Asset Page
The Assets page is where you can upload logos, choose colors, and select fonts to use in your brand’s content.
Upload up to 5 logos on the Brand profile page. You can upload different versions of your logo including your main logo, icon, favicon and more.
Click on the + box to select a color. You may search a color by its HEX code, or select a color you like from the color selector. When you have selected your desired color, click Save.
You may add multiple colors as needed by following the same process.
Next, select the fonts you want to use in your brand’s content.
Starting with the Heading Style, select the font you would like to use. You may scroll to see a list of the available fonts, or search fonts by name. Once you have selected a font, another + sign will appear. Click on that plus sign to choose whether you want your header font to be bold, or regular.
Follow the same process to select your sub-header style, and paragraph style.
Here is an example of a webpage with a header, sub header, and paragraph.
Need help developing your brand assets, or figuring out your brand’s voice? Contact us today to learn more about how we can help you grow your brand.
Brand Profile Objectives Page
Enter your brand’s "elevator pitch" in less than 450 characters. Your elevator pitch should describe what you do, what makes your company unique, what problems your company solves, and how you solve them.
Select one or more of your key brand goals. You can choose one or more of the following goals:
- Customer / Lead Acquisition
- Purchases Online
- Store Visits
- Brand Awareness
Enter your company's tagline or slogan.
Enter adjectives that describe your brand’s voice.Type in your adjectives, then click enter to save it as a tag. Some examples of brand voice include:
Enter the year your company was established.
As you enter in your information, make sure to click “Save Changes” to save as you go.