The Digital TV Ads report is where you’ll see how your Digital TV ad campaigns are performing.
*This report is only eligible for Marketing 360 Digital TV Ad customers. If you’re interested in running digital TV ads, please contact us using the contact information on this page to learn more.
Reading Your Digital TV Ads Report
On the top of your report, you will see four performance metrics. Click on a metric to show it within the graph, or hover over the information icon (ℹ ) to learn more about that metric.
Filter by date
Use the date range filters at the top of the report to filter your report based on a specific time range. You may select a custom time range by clicking on individual dates, or use pre-set time ranges such as the last week, 30 days, 60 days, etc.
The metrics on the top of the graph, as well as the Total Spend column below, will update based on the date range you’ve selected.
Within the graph, you can hover over the line to see day-specific metrics:
The reporting table displays your campaign names, campaign types, campaign statuses, total spend, and budgets.
The campaign status and budget will automatically update based on changes to your campaign. For example, if you re-enable a paused campaign, the campaign Status will go from “paused” to “active”.
The Type of campaign will depend on what type of Digital TV ad campaign you are running.
If you have any questions about your Ads report, reach out to your Ads Specialist for more information.