You can easily add SEO data to your Woo360® site by downloading and adding the Yoast SEO plugin. The Yoast SEO plugin lets you add a Title Tag, Description and other settings without using any advanced coding.
Installing the plugin
Yoast SEO is installed by default on all Woo360 installations, but in the event that it isn’t installed or activated, follow these steps:
- On the left-hand sidebar, to to Plugins > Add New
- Search for “yoast” and click the button on the “Yoast SEO” listing.
If the button says anything other than “Install Now”, then Yoast has already been installed. Clicking the button will then either activate or update the plugin.
- Once it’s installed, ensure the plugin is active by looking for its icon towards the bottom in the left-hand sidebar:
- If you don’t see this icon, navigate to Plugins > Installed Plugins and click “Activate” next to where the Yoast SEO plugin is located in the list.
To add SEO metadata for each page or post, follow the steps below:
- Navigate to the page or post you want to change SEO details on.
- Pages will be listed under Pages > All Pages in the left-hand sidebar
- Posts will be listed under Posts > All Posts
- Click on the page or post you want to change SEO details on.
- Near the bottom of the page, expand the “Yoast SEO” section if it isn’t already.
- SEO Title: This should include a brief summary of what the page is about. Your Meta Title is the blue clickable text that appears in search results, so you will want something attention-grabbing. By default, this value is a sequence of variables that automatically grab values such as the title of the page or post, and the name of the site.
- Meta Description: The Meta Description is where you will want to go into a little more detail about the content of your page or your website as a whole. In search engine results, this is the black text that shows up under the Meta Title.
- Focus Keyphrase: In this section, you can list the keywords and search terms that are relevant to the page. Due to recent upgrades in Google's algorithms, meta keywords no longer play a significant part in your site's search performance.
Towards the bottom of the section to edit Yoast settings, there will be an accordion item labeled “Advanced”. Expand this section to edit some more settings.
- Allow search engines to show this Page/Post in search results: This option is set to “Yes” by default for all pages and posts, but if you want to hide specific pages from search results (such as Thank You pages), this can be set to “No”
- Should search engines follow links on this Page/Post: This is set to “Yes” by default, but set it to “No” if the page contains links to admin/login pages, or if the page contains sponsored links or user-generated links that potentially can’t be trusted.
- Canonical URL: Canonical URLs are set automatically by Yoast for every page or post that is set to be indexed. If you want to overwrite the url generated by Yoast, fill in this field with your desired link, otherwise you can keep it blank.
Publishing your changes
To finalize your SEO changes, scroll up to the top of the edit screen and click the blue “Update” button on the right-hand side of the screen in the “Publish” section.
Note: It can take anywhere from 24 hours to several weeks for your SEO changes to become visible in search engines. When you make SEO changes, you will want to submit your sitemap to Google and Bing to ensure that the search engines crawl your newly-optimized sitemap immediately.