When you send out a text massage to your subscribers, you may wish to personalize the message by including the name of the Contact in the beginning of the message. You can add a code that allows the text message to dynamically attach the name of the Contact that the message is sent to. In cases where your Contact's name is not on file, you can create a generic "fallback" message to send in its place.
This feature will only work when creating individual messages. It can not be added to automations.
To get started, enter the Nurture App and navigate to the Messages section of the Text Marketing dashboard.
To set up this automation, you will first need to create the message you want to send. For example, let's say you want to send a text message to everyone in your Contacts. Click on Send New Message in the top-right corner of the page, then select Send to all Contacts in the dropdown menu.
A pop-up will appear, where you can draft your text message. To insert a Contacts' name in the message, please copy and paste the below code:
The code should appear as follows:
The above code will automatically add the subscriber's name in place of the code. If the subscriber has not shared their name, then a generic "fallback" placeholder will take its place. You will need to specify a fallback greeting, for example, "valued customer", if the subscriber has not given their name.
Using the example above, the user's message will begin with either of the following greetings:
- If the subscriber has shared their name: Hello, Fred!
- If the subscriber has not shared their name: Hello, valued customer!