Amazon is one of the world’s largest marketplaces that attracts more than 180 million visitors a month. You can list your products on Amazon right from your store admin panel and thus expand the number of your potential customers and increase your revenue.
When you sell on Amazon, you can manage products and orders in one place — your store admin panel. If you sync the stock between the two services, you may be safe that there won’t be overselling.
Amazon Professional seller account is required. See Amazon pricing.
Check if you can sell on Amazon.com
You can sell on Amazon.com if your store meets these criteria:
- Your online store country is set to the USA.
You can check that in Settings → General → Store Profile, in the Company address section.
- USD is set as the store currency.
Since the Amazon US-Marketplace shows product prices in USD, you can upload products from your store only as long as you use US dollars in your catalog. To change the currency, in your store admin, go to Settings → Regional Settings → Currency.
- You do not sell handmade goods.
Amazon has a separate marketplace called Amazon Handmade. You can’t add product offers there using third-party services — you should create them directly in your Amazon Handmade account. You can try uploading them to the Amazon marketplace, yet there is a chance that Amazon will reject them.
Step 1. Connect your Amazon account
There is a detailed step-by-step wizard that will guide you through the entire process of adding listings to Amazon. To start the wizard, in your store admin, go to All Sales Channels → Amazon.
To sell on Amazon, you will need an Amazon Professional seller account. If you don't have one yet, you’ll see hints on how to create it. Then you’ll need to set it up:
- Add shipping options and rates
- Set up taxes
- Specify your return terms
- Add the info about your business and terms of service
Some categories require approval from Amazon. In the wizard, you’ll see a drop-down with Amazon categories where you can choose the category that fits your products and you’ll see whether it requires approval. You can also request the approval at this step:
You can edit your settings anytime later in the Amazon seller account. To get there go to All Sales Channels → Amazon and click Edit Amazon Profile.
Step 2. List your first product on Amazon
When your Amazon Professional seller account is set up and connected to your store, you are ready to list your first product offer on Amazon.
On this page, you can add product listings to Amazon one by one.
There are two options to choose from:
- Match your product to existing listings.
Most likely the same products are already offered on Amazon. You need to find a product on Amazon and match your product to the existing listing. You can find products right in your store admin panel.
- Create your own listing.
If you’ve searched through Amazon and haven’t found anything similar to your products (this may happen if you sell some unique products), you’ll need to create a new product in your Amazon seller dashboard and add the listing there.
When you add a listing, you can set product’s price for Amazon:
Check what prices your competitors offer for your product. When you just start selling on Amazon, you need to test how your product is doing and probably get more ratings from customers to look more reliable. In this case, you can set a price that’s lower than your competitors have or offer free shipping to get more sales.
After you add a listing, it takes time for Amazon to review it. You’ll see the uploading status on the Amazon page in your store admin panel. Here you can also edit listings and add new ones:
By default, product prices and quantity are automatically synced from your store to Amazon. This means that when you change the price or when a product's quantity is changed in your store, it’s automatically updated on Amazon. When a product is bought on Amazon, its stock is reduced in your catalog as well.
If you manage products on Amazon (for example, set different stock levels for products there), you need to disable the automatic sync in your store settings. To do it, from your store admin, go to All Sales Channels → Amazon and click Edit Amazon Profile. Find “Sync quantity and prices automatically” setting and disable it:
Step 3. Process orders from Amazon
When your product is bought on Amazon, a new order will appear in your store admin, go to My sales → Orders. Like with other new orders, you will be notified about a new order with an email or a push notification in the mobile app for iOS or Android.
To see how well you are doing on Amazon, go to your store admin, go to All Sales Channels → Amazon. This page shows the total sales count and amount of orders coming from Amazon:
The Manage Orders button will take you to the list of Amazon orders on the Orders page. Here you can see more details: order ID on Amazon, ordered products, shipping address, etc.
To change the order status, add a tracking number, etc., go to your Amazon Professional Seller account. You should process orders there — you can’t edit Amazon orders in your store admin panel.
If you need to contact the customer who bought your product on Amazon, you can reach them using the Buyer-Seller Messaging Service on Amazon. Check the Buyer-Seller Messaging Service overview.
Can I sell handmade goods on Amazon?
Amazon has a separate marketplace for selling handmade goods called Amazon Handmade. They don’t allow product listing uploading via any third-party companies — you should upload products there directly from the Amazon account.
If you want to sell handmade goods on Amazon, consider these options: a) try listing your handmade goods on the regular Amazon marketplace in an appropriate category. Be ready that there is a chance that Amazon won’t approve the upload; b) upload products to Amazon Handmade manually, without connecting them to your store.
What happens if I connect an Amazon account where I have existing listings?
Your Amazon account will be linked to your store account. That won’t affect your existing listings in any way: they will remain in your Amazon account and they won’t be linked to your store products.
You can also create new listings from your store. They will be added to your Amazon account and these new listings can be synced with your store catalog.