Customers may often abandon their shopping carts because of the extra shipping costs. By offering free shipping options at checkout you can encourage your customers to complete their orders. There are a few different ways that you can set up free shipping options in your online store.
Free shipping for all orders
You can offer free shipping for all orders in your store and still cover your postage. For example, you can cover the costs of free shipping by slightly increasing the prices of your products.
To add a new free shipping option for all orders in your store:
- Select Shop App from the Marketing 360 dashboard or from the App Menu near the top left corner of the page.
- From your Shop App dashboard, click Shipping & Pickup.
- Click Add Shipping Method.
- Select how you ship your goods (by a shipping carrier or a local delivery service) and click Set up.
- Click Set up Free Shipping.
- Enter the Shipping name of the method that is displayed for customers at checkout.
- Click Set delivery speed and enter the time it takes for orders to arrive when shipped with this method (optional).
- Click Set shipping region to specify the destinations to which you ship with this method.
- Click Save & Finish.
Now the free shipping option will be offered for all orders shipped within the set region at checkout.
Free shipping over a set subtotal or weight
Free shipping for orders over a set dollar amount or total order weight can motivate customers to buy more than they have planned to.
To add a new free shipping method for orders over a certain subtotal or weight:
- Select Shop App from the Marketing 360 dashboard or from the App Menu near the top left corner of the page.
From your Shop App dashboard, click Shipping & Pickup. - Click Add Shipping Method.
- Select how you ship your goods (by a shipping carrier or a local delivery service) and click Set up
- Click Set up Custom Rates.
- Enter the Shipping name of the method that is displayed for customers at checkout.
- Choose what the calculation will be based on – Subtotal or Weight.
- Set the subtotal or weight range over which the shipping will be free.
- Enter the zero to the Rate per order field.
- Click Set delivery speed and enter the time it takes for orders to arrive when shipped with this method (optional).
- Click Set shipping region to specify the destinations to which you ship with this method.
- Click Save & Finish.
Now the eligible customers will be offered a free shipping option at checkout.
Product-specific free shipping
You can promote particular products (or product categories) in your catalog by offering free shipping for them. To set up free shipping for a particular item in your store:
- Select Shop App from the Marketing 360 dashboard or from the App Menu near the top left corner of the page.
From your Shop App dashboard, click Catalog > Products. - Open the product that you want to ship for free in editing mode.
- Switch to the Tax and Shipping tab.
- Check the option Free Shipping in the Shipping rates section.
- Click Save.
When the option is enabled for the product, customers won’t be charged for the shipping of this item at checkout.
You can let your customers know that a product has free shipping by adding a Free Shipping icon to the product details page.
Coupon for free shipping
You can offer free shipping to all or certain customers by creating a discount coupon for Free Shipping and giving it to them. Shoppers can enter their coupon code in the special field in the shopping cart to get free shipping on their order:
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