So, you’ve got all your social media post content created and ready to post, but what about the image? An image is what draws your audience’s attention into your post. In fact, a social media post accompanied by a photo is ten times more likely to get engagement.
Here are some overall guidelines for creating stellar images for your brand across all your social media platforms:
1. Include your logo or branding (your signature colors, design elements, etc.) somewhere on the image.
2. Consistency is key. There should be no question that this image is part of your brand. Creating templates that you can rotate through is helpful!
|3. Ensure that the image you chose supports the content you are posting and goes along with your business’ mission. Using your own photos is a plus!
|4. Try not to include too much text on your image. It doesn’t need to tell the whole message, but to simply compliment the message you’re trying to convey to your audience.
|5. Balance is important when designing your image. Think of each of your elements within your image as a weighted item, and ask yourself: If I were to place this image on a balance scale, would it tip to one side?
|6. When you choose your templates or design elements, be sure to select them to frame what you want your audience to focus on in the image. They should frame and draw your eye into the focus of your image and compliment your content.
|7. When centering a logo, product, or image on your template, don’t just rely on your eye. Use the tools in our platform to ensure it is perfectly centered.
8. Get creative and have fun with it! The possibilities are endless when it comes to what you can create. It can be as simple and putting your logo in the corner of each post or utilizing professional templates with heavy design elements.
Above: Some examples of social media images utilizing design elements to help "frame" the image subject.
Image Sizing Best Practices
Paying attention to sizing is also very important when designing images for social media. Different platforms have different approved sizes that work within the platform. To ensure that you are using the correct size image for the platform you’re posting to, here is a full list of updated sizes and best practices when it comes to optimizing each of your social media company profile pages: Social Media Profile Optimization.
When designing in banner builder, be sure to reference this support article for tips here: Creating Artwork With Banner Builder or for more tips regarding social media strategy for your business be sure to check out our blog here: Marketing 360 Blog: Social Media Management.