You likely understand that social media presence and consistent posting is imperative to your business’ marketing plan - but which platforms should you be on? There are certain platforms that are more beneficial than others, depending on:
- What type of business you are and the services you offer
- Where the majority of your audience is active on and most likely to engage with you
- The types of posts and content you are posting
Below, we will break down each of the mainstream platforms to help you determine which is most beneficial for your business.
| Benefits |
The best platform to build a community surrounding your brand. Every business should utilize Facebook to highlight their unique services, post updates, and relate to your audience. |
| Audience | Looking to be educated and entertained, Variety of personalities and ages, Gen-Z to Baby Boomer audience. |
| Content | Images, video, industry articles, quotes, anything and everything. |
| Benefits | Great visual branding tool to represent your business and get high engagement rates. |
| Audience | Gen-Z and Millennials are the biggest audience, looking to be entertained with visual content. |
| Content | Images, video, interactive content, quotes, anything visual/image heavy will do well. |
| Benefits | Perfect B2B platform to reach like-minded people with your message. |
| Audience |
Professionals of all levels looking for inspiration, business ideas, and networking opportunities. All ages and generations use this platform. |
| Content | Job openings, timely industry articles and news, content-heavy relevant information and education does the best on this platformBenefits: Perfect B2B platform to reach like-minded people with your message. |
Twitter/X
| Benefits | Delivers for both B2B & B2C businesses, can reach a high number of your target audience quickly. |
| Audience | Highly engaged and always searching for relevant and timely content and looking for conversational content to engage with. |
| Content |
News articles, updated industry articles and studies, images, shared content of followers or experts within your industryBenefits: Delivers for both B2B & B2C businesses, can reach a high number of your target audience quickly. |
YouTube
| Benefits | Second largest search engine that reaches a large audience. |
| Audience | Looking for something specific how to do something, be educated or even just entertained. |
| Content | Videos only. How-to videos, service highlights, any video content that gets your audience interested in your business. |
Google Business Profile
| Benefits |
Google Business Profile enhances visibility in local search results, improves customer engagement, and builds trust through authentic business information. |
| Audience |
Local consumers actively searching for services, making it ideal for attracting nearby customers looking for quick, reliable information. |
| Content | Businesses should share updates, promotions, customer reviews, and high-quality photos while also providing essential information like hours and services. Note: Posts get archived after 6 months, so continually posting fresh content is the best way to use this platform. |
TikTok
| Benefits |
Large, engaged audience and innovative, trend-driven content that enhance creativity and virality. |
| Audience |
Primarily Gen Z and Millennials with a strong focus on users aged 16 to 24. However, the platform is increasingly appealing to a broader demographic, including older age groups and diverse interests, making it a vibrant space for various content consumption. |
| Content | Video format. Short, engaging videos, viral challenges, behind-the-scenes content for authenticity, user-generated content, how-to tutorials, humorous clips, interactive polls, and visually appealing product showcases. |
| Benefits | Highly and easily shareable content that helps drive content to your website, blog, or increases purchases. |
| Audience | Predominantly female, users are actively engaged and looking for purchase ideas, brainstorming for ways to make their life better. |
| Content | Visually-appealing, bright images people want to pin and share with their friends, quotes, NO videos or industry articles. |
It is important to remember that you don’t need to be on every platform to be successful and reach your target audience in the way you want to. Social media is only successful with a strategy behind it. Need more help to understand which platforms would be beneficial for your specific audience or services? We have a Social Media expert team ready to help and find a strategy that works for your business: Social Media Management With Marketing 360
For more tips regarding social media strategy for your business be sure to check out our blog here: Marketing 360 Blog: Social Media Management.
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