The Traffic By Date/Time page in the Site Analytics section of Intelligence displays data about the days and times that customers are viewing website users as a report directly from Google Analytics. This can help you understand things like what time of day your customers are viewing your website. Use these details in comparison to conversion data to learn when your most valuable customers are most active.
Please keep in mind that you must have Google Analytics connected and set up on your account with the correct Analytics ID's for this feature to work. If you have an account with managed services, reach out to your dedicated team for assistance. If you have an account without managed services, you'll need to use the Account Integration feature to connect Marketing 360 to Google Analytics.
Selecting Comparison Periods
First, select a date range to review using the selectors at the top of the page. Select a current period using the date selector. You can use one of the pre-selected date ranges like 'last 30 days' or select specific dates if needed.
Traffic By Day
The Traffic By Day graph will show you a breakdown of traffic to your website by date. This gives you additional insights into which days saw the most traffic. You can compare the traffic by date with social media posts or email campaigns to track their effectiveness. Hover over any date to see more details about the traffic.
Traffic By Time
The Traffic By Time graph will show you a breakdown of traffic to your website by hour of the day. This gives you additional insights into which times of the day you saw the most traffic. You can also compare the traffic by time with social media posts or email campaigns to track their effectiveness. Hover over any date to see more details about the traffic.
Why Date / Time Data Matters
Knowing when your website users are visiting your website can be a powerful tool when making decisions about where to spend your marketing budget. If you know not only the date, but the time that brings you the most valuable customers, you can better determine the best places to direct your marketing efforts.