Site Analytics: Traffic by Device

The Traffic by Device page of insights in Site Analytics can be analyzed further to traffic by the type of Device the customer is using to view your website. This data reports the type of device that website visitors are using to experience your website, which includes desktop, mobile or tablet. It comes directly from Google Analytics.

Please keep in mind that you must have Google Analytics connected and set up on your account with the correct Analytics ID's for this feature to work. If you have an account with managed services, reach out to your dedicated team for assistance. If you have an account without managed services, you'll need to use the Account Integration feature to connect Marketing 360 to Google Analytics.

Selecting Comparison Periods 

First, select a date range to review using the selectors at the top of the page. Select a current period using the date selector on the left, then select a comparison period using the date selector on the right. You can use one of the pre-selected date ranges like 'last 30 days' or select specific dates if needed. The comparison period will default to the 'same period' but you can also customize this if you need to make specific comparisons.

Devices Overview and Breakdown

The graph in Devices Overview and Breakdown panels show a visual representation of the number of visitors to your site based on which device they're using: desktop, mobile or tablet. This panel doesn't show any comparison data, so what you see is for the selected time period.

The Overview panel shows the total number of visitors to your site by numerical count, while the Breakdown panel shows the data as a percentage.

Detailed Insight per Device

You can use this table of data to gain more insight about the way your users interact with the website when using different devices. It's helpful to know the device data because it helps you make better informed design and conversion decisions.

The green or red numbers and the up or down arrows reflect the change in data based on the comparison period previously selected. Here, you can get a quick visual reference about how the data changes over time.