The Behavior page in the Site Analytics section of Intelligence displays data about the traffic you're receiving on the pages of your website as a report directly from Google Analytics. This can help you understand which pages are receiving the most traffic.
Please keep in mind that you must have Google Analytics connected and set up on your account with the correct Analytics ID's for this feature to work. If you have an account with managed services, reach out to your dedicated team for assistance. If you have an account without managed services, you'll need to use the Account Integration feature to connect Marketing 360 to Google Analytics.
Selecting Comparison Periods
First, select a date range to review using the selectors at the top of the page. Select a current period using the date selector on the left, then select a comparison period using the date selector on the right. You can use one of the pre-selected date ranges like 'last 30 days' or select specific dates if needed. The comparison period will default to the 'same period' but you can also customize this if you need to make specific comparisons.
Page Insights
The Website Page Data comparison graph will show you a breakdown of each indexed page on your website and how your users are interacting with it.
| Column | Description |
|---|---|
| Views | The total page views for the page |
| Unique Page Views | The number of visitors, so repeat visitors are not counted |
| Avg. Time on Page | The average amount of time users spent on the page per visit |
| Entrances | The amount of users who visited your site by viewing this page first |
| Bounce Rate | The percentage of visitors that leave the site after viewing only that page |
| % Exit | The percentage of visitors that leave your site from the page |
| Load Time | The average time it takes the page to load when users view it |
Why Page Traffic & Behaviors Matter
Understanding how your users interact with the various pages on your site can help you understand patterns in website traffic and which pages are the most beneficial to your business. use the details on this page to learn how users are coming to your site and when they're leaving. This will help you optimize pages that could be performing better to improve your bottom line.
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