The Location Data page in the Site Analytics section of Intelligence displays data about the location of your website users as a report directly from Google Analytics. This can help you understand where your customers are.
Please keep in mind that you must have Google Analytics connected and set up on your account with the correct Analytics ID's for this feature to work. If you have an account with managed services, reach out to your dedicated team for assistance. If you have an account without managed services, you'll need to use the Account Integration feature to connect Marketing 360 to Google Analytics.
Selecting Comparison Periods
First, select a date range to review using the selectors at the top of the page. Select a current period using the date selector on the left, then select a comparison period using the date selector on the right. You can use one of the pre-selected date ranges like 'last 30 days' or select specific dates if needed. The comparison period will default to the 'same period' but you can also customize this if you need to make specific comparisons.
Location Data
The Location Data comparison graph will show you a breakdown of all countries that a user has accessed your website from. The list will be sorted alphabetically. To learn more, click the arrow to the left of the country name to view more a specific traffic breakdown for states / provinces within that country.
| Column | Description |
|---|---|
| Location | Displays the name of the country |
| Visits | The total number of visits to your website from users in the country listed |
| Conversions | The total number of conversions on your website from users in the country listed |
| Conversion Rate | The percentage of overall visits from users in the country listed that lead to conversions on your website |
| Bounce Rate | The percentage of users from the country listed that leave your website after viewing only one page |
| Avg. Time on Site | The average amount of time users from the country listed spent on your website |
Why Location Data Matters
Knowing where your website users are located can be a powerful tool when making decisions about where to spend your marketing budget. If you know not only the country, but the state or province that brings you the most valuable customers, you can better determine the best places to direct your marketing efforts.
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