While paid ads are powerful, your website's content is a powerful marketing tool in and of itself.
When users visit your website because they searched for a topic that's explained in detail on your site, this is referred to as organic traffic. Marketing 360® Content gives you the tools you need to leverage your website content as a marketing tool that gets results. We call it Content Marketing!
Before we dive into the details, let's take a look at a definition of Content Marketing from the Marketing 360® blog.
"Content marketing: the act of creating, promoting and distributing content with a simple, consistent, personal story that makes your brand memorable. Content marketing introduces people to your brand and tells them a story that resonates emotionally. Your content educates them, entertains them, and wins their trust."
Marketing 360® Content provides insight to how well content marketing is working for you. Read through the page overviews below and learn how you can use Marketing 360 Content to help tell your story today.
The Content Overview displays a high-level overview into the effectiveness of your website's content. Start here whenever you need insights into what content is effective and what isn't. Once you view your high-level stats, you can jump into one of the more in-depth pages within the Content product, each of which is outlined below.
Track unlimited keyword rankings with pinpoint accuracy. Marketing 360® Content uses a powerful keyword ranking tracker that can track unlimited keyword rankings and the history of ranking changes over time. Use this data to ensure that you're not only ranking highly for your best keywords, but that they’re actually driving you more leads & sales!
See how your pages rank & perform organically. Quickly see how each individual page on your website ranks organically and what keywords they rank for. You can use this information to increase your efforts on pages that have the potential to drive you most leads & sales.
See what sources drive the most organic traffic to your website, and which of that traffic is valuable to your business. The Traffic page shows you the websites that are not just driving traffic to your website, but bringing you conversions and sales that bolster your bottom line. When you know the traffic sources that are working best for your business, you can make more informed decisions about where to focus your marketing dollars.
View and analyze and your content marketing strategy from one place! The Content Activity page includes a breakdown and task history of your Content strategy.