In addition to adding subscribers to your SMS Contacts list, you may also add these subscribers to specific SMS Lists. SMS Lists allow you to segment your SMS Contacts and reach out to specific lists of people with targeted SMS communication.
For example, create a list titled 'Customer Loyalty' to send promotions to your best customers.
Creating a New SMS List
Create a list by assigning a combo keyword. For this example, we'll use the combo keyword of 'LOYALTY' for our customer list in addition to the base keyword of 'M360'. Your contacts can text: M360 LOYALTY to your assigned SMS number and they'll automatically be added to your Customer Loyalty list. If they're not already included in your SMS Contacts list, they'll be added there too!