Understand what keywords that your website is being found for in the search engine results pages.
Outrank your competitors in organic search for the search terms that drive sales. For clarity, organic refers to the data of any non-paid search engine traffic and results.
Track and improve your organic rankings on Google for your best keywords with ease.
Organic Keyword Ranking Growth
The Organic Keyword Ranking Growth bar graph shows the ranking of your site's content for a selected time period.
First, select the time period you'd like to examine from the drop down menu. If you select weekly, for example, each vertical bar will represent one week.
The darkest green section at the bottom of each bar signifies the amount of keywords ranking in positions 1 through 10. The next lighter green section above that represents keywords ranking in positions 11 through 20, and so on as you move up each bar.
The line running horizontally across the top of the darkest green section highlights trends in your most powerful keywords, those that are ranking 1 through 10. Everyone knows the higher your keywords rank, the more likely they'll be clicked on. Use this to measure the amount of keywords showing up atop users' search results.
The line running horizontally across the top of the bars displays you overall keyword ranking. You can think of that line as the sum of all the different green sections in an individual bar.
Want more detail? Hover over any of the bars to view the exact totals.
Favorite Keywords
Your organic keyword strategy should be built around a group of your most effective keywords. Click the star to the right of any keyword in your Keyword Ranking Details panel to add it to your favorites for quick access to up-to-date impression and ranking stats. To remove a keyword from your favorites list, click the 
icon to the right.
Keyword Ranking Details
Gain insight into all of your keywords in the Keyword Ranking Details panel.
| Column | Definition |
|---|---|
| ☆ | Click the star next to any keyword to add it to your favorites. |
| Name | The name of the keyword |
| Avg. Ranking | The average position of the keyword within users' non-paid search results on a scale of 1 - 100. |
| Organic Impressions | The number of times your website was displayed in non-paid search results for users that searched the keyword. |
| Organic Clicks | How many users clicked on your website in the non-paid search results. |
| Organic CTR |
Click through rate, or the ratio of users who click on your website to the number of total users who found it in their non-paid search results. |
To learn more about any keyword, simply hover over it to view more detailed insights.
View Keyword Ranking Over Time
Click the 
icon next to a keyword's ranking to view trends of how the keyword is ranking over time.
See Pages Ranking
You can also click See Pages Ranking to view which pages on your website include the keyword, how those pages are ranking, and many users are clicking them in their organic (non-paid) search results.
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