The Content Overview is your first stop in leaning how well your website's content and SEO is marketing for you in the organic search results, which are all of the listings that are not paid ads. Gain high-level insights into the effectiveness of your website's content in driving conversions and sales.
Each graph in the Organic growth panel focuses on the total efforts of your content.
To get started, first use the drop down menu to select a time period. This re-loads all the graphs in the left column to show you organic growth over the span of one day, one week, or one month. If you select monthly, for example, each vertical bar will represent one month.
Keyword Ranking & Page Ranking
Track how well your keywords and pages are ranking overall with the Keywords Ranking and Pages Ranking panels. These panels work together to summarize how many users are seeing your website in their search results.
Organic Impressions, Clicks, and Conversions
Measure your user engagement by viewing stats for organic impressions, organic clicks, and organic conversions. When reviewed together, these panels can explain help determine the amount of sales and conversions are being driven by your site in search results.
Each green bar in the graphs represents a total number; total keywords ranking, total number of pages ranking, total organic impressions. Use this as your jumping-off point, then hover over any of the green bars to view the specific stats for that time period. When you're ready to really break down these totals, click into one of the detailed pages in the left column menu: Keywords, Pages, or Traffic.
Top Organic Keywords & Top Traffic Sources
Now that you've seen the overall impact of your site's organic content in the left column, use the panels in the right column to get into the details. Learn which specific keywords and traffic sources are driving the most traffic to your site. When you're ready to take a deeper dive into your top keywords or traffic sources, just click View All to dive on in!