Create New Social Posts

Keeping up with multiple social media accounts for your business can be time-consuming. Use the Create page to create engaging content that can be published on today's most popular social media platforms. Just select your platforms, add your content, an image or video, hashtags, and get ready to post!

One of the most powerful features of the Social tool is scheduling posts. Just think of how much time during your busy day could be saved by creating multiple posts and scheduling them instead of having to run back to your computer every time you want to publish!

To get started, navigate to the Social app select the Create tab at the top of the pages.

Because different social media platforms have different requirements for posting, there can be issues with the bulk posts that stop them from being publishing as expected. For example, Facebook allows hashtags, while Google My Business does not.

Create a Post on One Social Media Account

When you land on the Create page, you can begin drafting your social post.

1. Under Post To, select the drop down menu and check the box next to each linked social media platform you would like to post to.
   
2. Under Caption, enter the content of your post. You can add @tags or #hashtags in this field, although not all platforms will support tags. 
   
3. You can choose to add different hashtags for each profile. If you click on Hashtags Per Profile, then fields will appear for every platform that will accept hashtags. You can enter them in the field circled below. Any hashtags you add here will be appended to the end of the post. Note: There is a limit of 30 hashtags allowed per post or comment.
   
   • If you selected Instagram, a field titled Instagram First Comment will appear. Here, you can enter additional content that will appear in the "first comment" that appears under your main Instagram post. More information about the First Comment feature.
     

4. Under Media, click the + to add a photo or video to include on the post. Note: Video posting is only available for Instagram and Facebook.
   
   
   

   You may select a file or image directly from your computer or from your Media library. Any files you upload from your computer will also be saved to your Media library.

   If you would prefer to use separate images or videos for each platform, then you can click Use a different media for each profile.
   
   

5. (Optional) If you are posting to Google My Business, then you can add a "Button" to your post - this button could act as a link to an online ordering page, a "book now" page, an online store, or other pages. Select the button type under the Add a button (optional) drop down, and paste the URL in the Button Link field.
   
6. Under When To Post, select the date and time that that the post should be scheduled for. The Time Zone can be edited in your Business Profile settings dashboard. 
   
7. (Optional) If you would like to create another post right away, you can click Add New Post at the bottom-left corner of the page. You can create up to 30 posts at one time.
8. Finally, when finished with all posts, click Create Drafts on the bottom-right corner of the page. Note: The number of posts displayed next to this button refers to the number of profiles you are posting to, not the total number of separate posts you created.
   
   

After you click Create Drafts, your post will be displayed on the Calendar page for review.

Publish Your Post

Once you have created your post, you will be redirected to the Calendar. To schedule your post, find the date on the calendar and click on the post.

You have one more chance to review the draft post. You can click the "pencil" icon to make edits if needed. Otherwise, you can either Send For Approval (if your posts require approval from an Approver first) or click Schedule to schedule the post at the specified date and time.

Bulk-schedule social posts

You can bulk schedule draft or pending social posts from the “Week” view of the social calendar. Here's how:

1. Visit your Social Calendar week view.
   
   
2. Select the posts you would like to edit using the checkbox on the top right corner of the post. Or, click Select All at the bottom of the page to select all applicable posts at once.
   
   
   Tip: Only want to edit posts on a certain platform? Use the filtering capabilities to quickly filter posts, and then click the Select All button.

3. You may select/deselect individual posts based on which ones you want to manage, or click Deselect All to clear your selections.  
4. Click the desired action button on the bottom of the page. Note: Users with contributor-only access will only be able to send posts for approval. 

What Size Should My Image or Video Be?

Each platform has different image requirements. Check out this handy guide below to find out! In addition, you can check out this resource for image sizing best practices for social media platforms.

Due to the rules set by the Facebook/Instagram API, only one image is permitted per social post. If you would like to post more than one image on a single post, then you will need to post it directly on your social media page.

Image Size Guidelines

Video Size Guidelines