What the Marketing 360® CRM Collects From E-Commerce Orders

When using the Marketing360® CRM with an e-commerce website, it can be very beneficial to retain the details of a customer's purchase in the CRM. This allows you to create detailed lists of users who purchased specific items, spent a specific amount in your store, etc. 

Here's an easy list of details that can be pulled from a purchase to be stored in the CRM.

Marketing 360® Shop App

• Customer name
• Customer email
• Customer phone number
• Order number
• Order total
• Order date & time
• Shipping address
• Billing address

Shopify

• Customer first name
• Customer last name
• Customer phone number
• Customer email
• Order date
• Order time
• Order number
• Item(s) quantity
• Item(s) price
• Payment method
• Delivery method
• Shipping name
• Shipping address
• Company name

Big Commerce

• Customer phone
• Customer email
• Company name
• Shipping Address

*can capture abandoned cart info but we cannot utilize for EM3 as they haven’t opted in

WooCommerce

• Customer name
• Order number
• Item quantity
• Item price
• Order Subtotal
• Order tax
• Order total
• Customer email
• Customer phone number
• Billing Address can be captured, but it cannot be separated to street, city etc. The address will contain Customer name, Customer phone number, and Customer email in address line
• Shipping Address can be captured but only in one field and will contain Name.