Read the following for definitions of our Advanced SEO Tool features:
Add Navigation Labels: Concierge members can change the navigation label to specific pages on their website (example: http://yoursite.com/about-us to http://yoursite.com/abouttheteam). You can also enter a different title in the Navigation Label field if you want the page's title to appear differently in your site's navigation menu.
Adding a Schema.org type: Members can choose the most accurate Schema.org organization type for their site to help search engines better index and leverage their content.
Adjusting Search settings: This feature adjusts how search engines index the content of the website.
Canonical URL: If someone tries to copy your content and paste it on their website, search engines will still recognize you as the primary owner of the content. This is especially important for websites that are constantly generating new, fresh content.