Resubscribe an Unsubscribed Email Address

If an email address that has unsubscribed from your email list by mistake, then you can reactivate their subscriber status.

Resubscribe an email address

To reactivate a previously-unsubscribed email address on an email list:

1. Navigate to the Nurture app on your Marketing 360® dashboard.
2. Select the Email List tab at the top of your Nurture dashboard.
3. Select Suppressions on the left-hand sidebar. This will open your suppression list, which contains the email addresses of unsubscribed users.
4. Check the box next to the email you want to remove from the suppression list.
5. Select Remove from Suppression list.

Frequently asked questions

If a subscriber is being sent a series of journey emails, will resubscribing them restart the email series?

No, and they will not be sent any of the emails in the journey that were due to send while they were unsubscribed. However, if resubscribed, they will be sent any remaining emails.

For confirmed opt-in lists, will another verification email be sent when the person is resubscribed?

No. Verification emails are only sent when someone signs up "organically" through a subscribe form.