List of Campaign Use Types for A2P 10DLC Registration – Marketing 360®

The tables below show campaign use case types that will be available for registration under United States A2P 10DLC. Please note, the current maximum Campaigns per Use Case limits are as follows:

100 for NonProfit and Government Brands
200 for Private and Public Profit Brands

Standard Campaign Use Cases

The following table contains the list of standard campaign use cases that will be available within US A2P when registration launches.

Campaign use case (registered on your Messaging Service)	Description
2FA	Any authentication or account verification such as OTP
Account Notifications	Notifications about the status of an account or related to being a part of an account
Customer Care	Support, account management, and other avenues of customer interaction
Delivery Notifications	Information about the status of a delivery
Fraud Alert Messaging	Messaging about potential fraudulent activity such as spending alerts
Higher Education	Message campaigns from colleges, universities, and other education institutions
Marketing	Promotional content such as sales and limited time offers
Mixed	A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message. NOTE: Low-Volume Brands are eligible for the Low-Volume Mixed use case detailed below.
Polling and voting	For conducting polling and voting, such as customer surveys. Not for political use.
Public Service Announcement	PSAs to raise audience awareness about a given topic
Security Alert	Notification of a compromised system (software or hardware related)

Special Campaign Use Cases

There are some use cases that carriers consider "Special," with additional requirements and (in some cases) different fees. These include Charity / 501(c)(3) Nonprofit, Emergency Services, and Political use cases, among others.