Restricted SMS Message Practices

Marketing 360® provides you with a platform to send and receive SMS messages to phone numbers around the world. However, please be aware of certain practices that are not allowed when sending and receiving SMS messages using the Marketing 360® Nurture app. 

The following behaviors are not permitted:

Sending unsolicited messages

No one likes SPAM. You should only send SMS messages to recipients who have opted in to your service and are expecting communication from you. Marketing 360® actively monitors for this kind of activity and we may block the phone number or suspend your project if we receive complaints from your subscribers.

Forbidden content

Certain types of message content may be subject to restrictions even when your use case is not forbidden. Please see this article for more details about prohibited message categories for SMS.

Sending mass marketing or bulk messaging using long code phone numbers

Mobile carriers do not allow marketing SMS messages, whether solicited or not, to be sent on long codes (10-digit numbers). Marketing messages may only be sent using shortcodes (special 5 or 6-digit numbers).

Mass marketing restrictions vary from country to country. We do not support mass marketing on US or international phone numbers.

Sending harassing or abusive messages

Sending threats, unwanted messages and “SMS-bombing” – sending many messages to a single number without the recipient’s permission – are not allowed. You are responsible for ensuring that the users of your application do not send harassing or abusive messages.

Providing emergency services, such as 911-types of communication

Inbound and outbound communications between emergency service providers and end users are explicitly not permitted. SMS notifications can be used to provide information during an emergency, but should not be used as a replacement for or a means to contacting actual emergency services.

It is acceptable to send notifications that do not directly impact life safety. For example, early warning alerts, safety advisories, event cancellations, etc. are allowed. We recommend building in redundancy for important applications and using notifications in conjunction with other public warning systems like sirens, radio and TV broadcasts if applicable.

Engaging in fraud, phishing or sending of sensitive data

Sending messages with fraudulent information or phishing to request confidential information from subscribers is not allowed. It’s also never a good idea to provide financial information or any other sensitive personal information to your customers over SMS.

Misrepresenting your identity (no spoofing)

Spoofing the SenderID or otherwise attempting to mislead message recipients as to who is sending the SMS message is not allowed. It’s good business sense to identify your brand or name in each message you send. But it’s not ok to identify yourself as another individual or business.

Sending messages with pornographic or objectionable images

Do not send pictures that promote or potentially further any illegal activity or violate any legal or federal legislations or are likely to cause offense to recipients. These include but are not limited to pornographic or objectionable images.